Monday, December 22, 2014

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(1) INTERNET MARKETING – YOUR REPUTATION DOES MATTER

Social Media and Online Reputation

Social Media Marketing (SMM) is not a strange term anymore in this age. In fact, it has become such an integral part of Internet marketing that online platforms are being optimized [Social Media Optimization (SMO)] for various networks like Facebook, Google+, and Twitter, for maximum advantage. Those who have a well chalked-out plan that is appropriately executed will reap benefits while a lack of presence creates a negative impression.

Almost all the social networks are independent platforms where subscribers can express themselves to a large extent in any way. Such freedom puts the reputation of a business in jeopardy as a single negative comment may get circulated over and over again. Therefore, active presence to ensure timely responses is the only way to maintain or build reputation.

Online Reputation Management

Online Reputation Management (ORM) is almost entirely about social media marketing. Successful campaigns at social networks help build and maintain reputation.

Plan

Social media marketing requires a thorough plan like that of finance, management and other departments of an organization. It is noteworthy that the plan for a corporate profile will be entirely different from that for a personal profile. A good plan must have:
  • A dedicated professional to lead ORM initiative
  • Good plan for promotion
  • Thorough monitoring mechanism

Dedicated Leader or Outsourcing

A dedicated team is particularly crucial to ensure that a negative reputation doesn’t quickly build on social media in the first place. It’s best to employ experts at the earliest rather than wait for considerable damage for the reputation to occur. Smaller organizations that do not have enough human or other required resources should contemplate outsourcing the responsibility to third parties. Either way, the cost of an SMM campaign is alike.

Crisis Management

Irrespective of what steps are taken, a guarantee of good reputation cannot be given. A situation of rapidly growing negative reputation should be considered and plans must be ready to tackle them whenever they arrive. Specialized SMM vendors are the best options in these situations.

Monitoring Your Online Reputation

Monitoring your online reputation is an integral part of Internet marketing. Online marketers have to monitor what others are saying at the official site and through social media. Note: there are numerous other platforms than Facebook and Twitter that have to be monitored. Tools like Google’s alert are helpful in this.

Building a Positive Presence

Responses that contain logical explanations, statistics, facts, etc, are the best way to retort to any negative remark. Even if motions are to be exhibited, they should be manipulated and not used straightforward. Moreover – patient, decent, subtle and comprehensive remarks successfully prevent reputation distortion or bring advantage of doubt.

Immediate Response

Delayed response to a query or a remark is seen as an articulated statement and not a genuine one. It shows that the organization did not have the answer to that query or was taken aback by that remark. Besides, in addition to being immediate, responses have to be unambiguous too.

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(2) TOP 5 SEO DO’S AND DON’TS

Search engines are the primary resources to search for websites and information when their source is not particularly known. The significance of search engines is evident from the fact that Google, the largest search engine, caters to more than 5 billion search queries on average every day. Undoubtedly, Search Engine Optimization (SEO) becomes inevitable for growth. However, SEO is a full-time responsibility that shows results only when properly done.

Top 5 Dos for SEO
  1. Keyword Research: Since the entire process of SEO is based on keywords, thorough research should be done to decide what phrases are commonly used by people to search for the products, services or information that the website contains. SEOs should not entirely rely on online tools and should consider longer phrases too, because people often use them for highly specific search.
  2. Relevant Content: Relevant content increase keyword density by default, attracts authoritative inbound links due to adequacy of relevant information, and impresses search engines that the website constantly updates and so on.
  3. Relevant Content First: The content relevant to a webpage should be at the top of the page so that they are readily available for visitors.
  4. Submission to Online Directories: Websites that feature on directories like Yahoo!, DMOZ, etc, are highly considered by search engines.
  5. Navigation Sitemap: Every website should have a separate page for the all the links that the website contains. This allows search engine crawlers to easily navigate through the website, thus increasing the chances of being featured in search results.
Top 5 Don’ts for SEO
  1. Unnecessary Keyword: Stuffing the website with keywords whether they fit into the content or not makes a bad impression. Irrelevant content and thoughtlessly stuffed keywords negatively impact web ranks as search engines deem such websites as inauthentic and often penalize them for being manipulative.
  2. Waiting for the Perfect Start: There is no perfect time to start SEO; it should begin with the website’s development. It’s best to have the site streamlined right during its construction rather than wait for any magical moment. Those websites that weren’t streamlined for SEO can start adaptation the moment the need is felt.
  3. Indiscriminate Link Exchange: Inbound and outbound link indicate the genuineness of a website. Commercialized or bartered link exchanges are punishable by search engines. Irrelevant linking is bad for boosting search engine ranks.
  4. Images for Navigation: Search engines do not recognize images yet. Therefore, using images as navigation links renders no good to SEO. Rather, designers should use text and make it beautiful, appealing or attractive by any means so that they can serve the purpose of images.
  5. Impatience: Implementing SEO practices won’t show any effects overnight. It’s a wrong perception among people that when they pay or spend time for SEO, the results should be immediate. The reality is that it’ll take a few weeks and months to see any real, measurable results. For some websites, it may take even longer. Impatience often leads webmasters to implement negative SEO practices which invite penalty from search engines and spell doom on their website. So, better late than never.

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(3) 10 INTERESTING THINGS ABOUT STAYING HEALTHY

Food is essential to live, water is necessary to thrive, exercise makes people fit. All these are repeatedly said and heard throughout one’s life. Some people are over conscious about their looks while some are plain ignorant. The centre of all such types of debates, discussions, studies, etc, is health. That’s why “health is the most precious wealth” is agreed upon by all. However, the very point of staying healthy can get lost at times when people’s lives seem too occupied with other things to think about the invaluable wealth. However, there are some interesting things about staying healthy.

Confidence – Healthy people feel confidence from within. This confidence is evident in the form empowerment that is felt after achieving the best record in physical workout despite being worn-out.

Diseases & Illnesses – Nutritious diet and planned exercise reduce free radicals in the body and release anti-infectious and anti-disease toxins.

Energy – Health is characterized by energy. There are various means to energize the body. The simplest but most counterintuitive way is working out. Fatigue demands relaxation but the best way to counter it is a quick walk or any other form of physical activity.

Good Looks – Perhaps the most motivating reason to consider healthy lifestyle and physical fitness is good looks. Healthy people naturally look good even if they don’t follow any or much attention on makeup and trendy attire. People who use external means like padded undergarments or body-contracting outfits to look good always lack the confidence that a healthy person has.

Grandchildren – One emotional reason to be motivated about staying healthy is the desire to grow old and watch grandchildren play in front your eyes.

Long Life – As contribution to retirement fund while working is unquestionable, investment on health is utmost logical. A recent study on 20,000 volunteers revealed that people who consume nutritious diet, avoid smoking, exercise regularly and have other healthy habits can expect additional 14 healthy years in their lives.

Medical Cost – Hue and cry rose when a recent study published that medical treatment of obese people cost lesser than that of healthy-weight people. The following clarification stated that it’s due to the fact that healthy people live longer but the annual cost for obese people was higher.

Mental Health – A study by researchers at Duke University reveals that 60% of people who exercise for half an hour three times a week can overcome depression without the use of anti-depressants.

Sex Life – Unhealthy and unfit people cannot have a good sex life. The human mind is coded to shun extracurricular activities in order to conserve energy for essential needs. In other words, healthy people have great sex and a romantic life, which again instills confidence in them while unhealthy people become prey to chain reaction of poor fitness and low self-esteem.

Thriving instead of surviving – Indeed, a long life would be undesirable if it’s going to be filled with diseases, weaknesses and disabilities. Thus, another reason to be concerned about health is to avoid being concerned about health on your 100th birthday.

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(4) THE TOP 10 TECHNOLOGICAL INNOVATIONS OF THE YEAR

Fiction is rapidly becoming fact. Especially in the 21st century, there have been such innovations that weren’t contemplated as possible until they were released one day by their developers.

Arduino Powered Chess – Playing chess with contestants in faraway territories has long been possible with the help of a computer. The Americans have designed a new innovative chessboard that can be remote controlled. Two physically apart opponents with Wireless Arduino Powered Chessboards can play with each other such that when one moves his pieces on the board, the corresponding ones move on the others board as well

Choc Edge – By far, it’s the sweetest incorporation of 3D printing technology. A team of British technologists from Exeter University have developed Choc Edge, which can make 3D figures of chocolate by following instructions input from the computer. Now, even sweetness can be customized.

Enable Talk – To “talk to the hand” has really been made possible by Ukrainian students who have developed gloves with electronic sensors that can interpret sign language and convert it into speech. The innovation functions in conjugation with smart-phones.

EyePhone – Danish agency EyeTribe could soon replace the alphabetic “i” from smart-phones with the organic eye. It is collaborating with various manufacturers to launch its innovative technology that will allow users to operate digital electronic devices by the movement of their eyes.

Google Glass – It is a spectacular computer, indeed. The Google Glass has processors integrated to its frames and lenses that function as display units. The device activates when users look up-right and displays information about object in front.

Indoor Cloud – Neither ghostly nor miraculous and definitely not fiction; indoor clouds are very much a reality. Berndnaut Smilde of Holland has found the right way to control temperature, light and other weather factors to formulate isolated fluffy white floating cloud indoors.

Joggobot – Those who are so lonely that they don’t even have a pet to accompany them while they jog can have Joggobot, which can be their technological mate. The drone can recognize the T-shirt of the jogger and follow or lead him. The speed of Joggobot can be controlled with a smartphone.

PowerTrekk – Smartphones can drain out batteries quick. StrakTrekk ensures that smartphones stay powered as long as the most basic component on Earth – water – is available. The Swedish innovation splits hydrogen from water and generates energy from it.

SpeechJammer – It’s a device that makes possible what people had long wished – the power to shut someone’s mouth up. Japanese inventors Koji Tsukada and Kazutaka Kurihara have developed SpeechJammer, which echoes voice of the speaker back to him causing stress to the speech-part of his brain rendering him silent.

Wahh Quantum Sensations – David Edwards of the US and Philippe Starck of France have designed a puffer that can spray little quantity of pure alcohol in the form of aerosol, which intoxicates instantly and vanishes immediately too. Good for some; bad for some.

It can be unequivocally said that these innovations have blurred the distinction between fiction and fact.

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(5) THE TOP 10 FOODS THAT HELP IN STAYING FIT

Food is essential for life. However, changing lifestyle has made the very thing that was supposed to provide nutrition into something that affects health. However, smart choices of food items can help people stay fit while they eat to their stomach’s content. Basic knowledge about foods that provide high energy but do not get stored in the body is sufficient to stay healthy and fit.

Acai – It is a kind of berry that became popular recently. It contains a high amount of antioxidants and provides energy. They can be mixed with juices and supplements.

Allium Food Items – Ingredients like garlic, leeks, onions and shallots are called Allium foods. Allium vegetables prevent human body from cancer, blood clots inside the body, lower blood-pressure, etc. Garlic is particularly known to lower cholesterol. Including small quantities of these vegetables in your daily diet can make significant difference to one’s overall health.

Beans – All types of beans contain plant-protein. They are high in energy and significantly low in fat. Taking considerable portion of beans daily will help keep the digestive system healthy. People with frequent gas due to beans can soak them in water for some time and may take other measures before consuming them.

Flax Seeds – These seeds contain essential Omega 3, Omega 6 and Omega 9 fatty acids. They provide sufficient power to the human body to fight diabetes, heart diseases and high cholesterol. These seeds can be mixed into or sprinkled on desserts such as fruit smoothies, curd, pancakes, etc.

Fruits – People who take wide variety of fruit are likely to be more fit than others. Fruits contain antioxidants, which prevent free radical damage in the human body and immensely reduce the risk of cancer. Fruits also improve the immune system of humans.

Nuts – They are also among those foods that contain good fats. Almonds, Brazil nuts, peanuts, pistachios and walnut are especially great for beneficial fats. They lower cholesterol. Most important of all, they can be eaten straight out of their shells and can be added to any dessert or food.

Oatmeal – It is an all-round meal as it lowers cholesterol in blood, maintains sugar in blood and its fibres fill the appetite. Thus, while almost all the basic needs are met by oats, it delays the next meal as people feel filled for longer.

Peppers – They contain antioxidants like Vitamin C and carotene. Capsaicin, which is present in all kinds of peppers, is anti-inflammatory and a pain reliever. Pepper also reduces the risk of heart diseases and cancer.

Salmon – Wild Salmon is categorized as fatty fish but its fats are good for your health. Omega 3 fatty acids reduce risk of heart diseases and conditions like atherosclerosis. Salmons are particularly good after exercise sessions as the protein contained in them help build muscles.

Yogurt – Fat-free yogurt is best for fat-conscious people. Yogurt is rich in calcium, protein and Vitamin B. It’s a tasty alternative for people who don’t like milk. It contains beneficial bacteria that help maintain healthy digestive system.

Conclusively, these food-items are readily available in the market and do not require extensive processing to be consumed and cater to a multitude of needs for our bodies.

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